Intown Academy Awarded $15,000 Grant from KaBOOM! and Dr. Pepper Snapple Group

Dr Pepper Snapple Group and national non-profit KaBOOM! awarded The Intown Academy a $15,000 Let’s Play Community Construction Grant as announced May 10, 2012.

The grant is part of the Let’s Play initiative introduced in November of 2010 – a $15 million, three-year commitment from Dr Pepper Snapple Group to KaBOOM!, the national non-profit saving play by ensuring there is a great place to play within walking distance of every child. Together through Let’s Play, Dr Pepper Snapple Group and KaBOOM! will build or fix up 2,000 playgrounds by the end of 2013, benefiting an estimated five million children across North America.

In March 2012, The Intown Academy submitted a grant application to Dr Pepper Snapple Group and KaBOOM!. It is one of 36 organizations to receive a grant this year from a national pool of over a hundred applicants and was the only organization awarded from metro-Atlanta. The school is embarking on a capital campaign to raise the remaining $25,000 needed to build the playground by April 2013. When built, The Intown Academy will be the only school in Atlanta’s Old Fourth Ward neighborhood with a playground.

“Physical fitness is as important an achievement as academic mastery,” says The Intown Academy’s principal, Lola Burse. “Having a playground at The Intown Academy within our fenced area means that students, especially those in grades kindergarten through second, can play in a safe, secure area within a few steps of our back door.”

Unstructured, child-directed play has been proven to help kids develop physically, socially and cognitively, yet today’s kids have less time and fewer opportunities to play than any previous generation. Via Let’s Play grants and projects in 2011, Dr Pepper Snapple Group and KaBOOM! built or improved 528 playgrounds, benefitting an estimated 1.3 million children during the lifetime of the playgrounds. People are encouraged to visit Let’s Play at to join the conversation and learn how to apply for the various available grants to make their communities more active and playful.

About The Intown Academy

The Intown Academy is a tuition-free, public, community-based charter school open to students in the Atlanta Public Schools district. The mission of The Intown Academy is to promote the high academic achievement and emotional and social growth of an inquiring, open, and supportive learning community. The Intown Academy opened with grades K-6 in 2010 and will grow to K-8 in the 2012-2013 school year.; address: 386 Pine Street NE, Atlanta, GA 30308.

About Dr Pepper Snapple Group

Dr Pepper Snapple Group (NYSE: DPS) is the leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non- cola soft drinks, and 9 of our 12 leading brands are No. 1 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes Sunkist soda, 7UP, A&W, Canada Dry, Crush, Mott’s, Squirt, Hawaiian Punch, Penafiel, Clamato, Schweppes, Venom Energy, Rose’s and Mr & Mrs T mixers. To learn more about our iconic brands and Plano, Texas- based company, please visit Let’s Play

Let’s Play is a community partnership led by Dr Pepper Snapple Group (NYSE: DPS) to get kids and families active nationwide. The first Let’s Play initiative is a $15 million, three-year commitment to KaBOOM!, the national non-profit that’s saving play. Together, through Let’s Play, DPS and KaBOOM! will build or fix up 2,000 playgrounds by the end of 2013, benefiting an estimated five million children across North America. For more information, visit Let’s Play on Facebook at or online at

About KaBOOM!

KaBOOM! is the national non-profit dedicated to saving play. Children today spend less time playing outdoors than any previous generation, a fact that is having disastrous consequences on their health, achievement levels, and overall well-being. To fight this play deficit, social entrepreneur Darell Hammond founded non-profit KaBOOM! in 1996 in Washington, D.C. with a vision of creating a great place to play within walking distance of every child in America. Since then, KaBOOM! has mapped over 89,000 places to play, built more than 2,000 playgrounds, and successfully advocated for play policies in hundreds of cities across the country. KaBOOM! also provides communities with online tools to self-organize and take action to support play on both a local and national level. Hammond chronicles the founding of the organization and the importance of the cause of play in his The New York Times Best Seller KaBOOM!: How One Man Built a Movement to Save Play. The book details how businesses and communities can work together to save play for children across the country. All author proceeds support KaBOOM!. Headquartered in Washington, D.C., KaBOOM! also has offices in Chicago and San Mateo, Calif. For more information, visit

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