What do the 2018 College Football National Championship, the 2019 Super Bowl LIII and the 2020 NCAA Final Four have in common? Atlanta.
The 2020 NCAA Final Four may be the first hosted at Mercedes-Benz Stadium, but it will be the fifth time Atlanta has hosted a men’s NCAA championship. Georgia Tech will be the host school.
In celebration and anticipation of the 2020 event, the Atlanta Super Bowl Host Committee teamed up with the NCAA to unveil the 2020 Final Four logo on Dec. 6 at a special ceremony held at the Joseph B. Whitehead Boys & Girls Club, which serves Atlanta Public School students at Cleveland Avenue Elementary, Crawford Long Middle, Dobbs Elementary, Heritage Academy, KIPP Primary, Price Middle, Slater Elementary and South Atlanta High.
Carl Adkins, president of the Atlanta Sports Council, announced that Joseph B. Whitehead Boys & Girls Club will be the location for a legacy project. Adkins says the details of this legacy project will be announced next year.
Dobbs Elementary students attended the unveiling, getting a first look at the logo inspired by NCAA tradition and Atlanta’s rich history.
Dubbed “Rising,” the logo depicts a phoenix rising from the ashes with its tail gripping a basketball – an homage to the “Atlanta from the Ashes” monument, which symbolizes Atlanta’s rise from the ashes of the Civil War to become the renowned city it is today. The logo also doubles as the NCAA trophy, and its typeface incorporates traditional Final Four branding while also giving a nod to Atlanta’s sports teams.
After the program, students had the opportunity to hang out with Georgia Tech cheerleaders and its mascot Buzz. They also received NCCAA Final Four gear and complimentary lunch.